Any clever designers out there? Want to help design out plastic pollution and win a share of 1 million? Read on…

My name is Kate Rushton and I wanted to tell you about OpenIDEO’s current challenge: Together, let’s design solutions to keep plastic packaging in the economy, and out of the environment. In partnership with the Ellen MacArthur Foundation,
we’re inviting participants in this Challenge to apply the principles of a circular economy to rethinking the design of plastic packaging that currently ends up in landfills or in nature, and exploring new ways of getting products to people without creating plastic waste. Top ideas will be in contention to win a share of a $1M prize.

Do any innovators come to mind who you think would be a good fit for this challenge? Whether they’re circular economy enthusiasts or have a circular economy startup already in the works, I’m interested! If so, I have two asks from you:

Would you share the names of those people/companies with me?

Would you share our challenge with your networks? Here’s a link you can post to Facebook/LinkedIn etc –

Are you on LinkedIn? Have you considered joining the Circular Design Guide Group –

This group is about design & the circular economy. It’s run jointly by IDEO and the Ellen MacArthur Foundation.


More Campaigns

Educating, entertaining and exhibiting for a plastic free world!

The Plastic Challenge

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Recycling plastic on the high seas…

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My Zero Waste

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The Rubbish Diet – slim your bin

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A great way to try plastic free living is with friends, for a limited period. Plastic Free July is an annual worldwide campaign that encourages people to give up plastic for a month. It has a great website and loads of useful tips. And there is lots of support from others doing it.

Surfrider Foundation (US and Worldwide) support local, regional, state and national campaigns on plastic pollution.

Surfers Against Sewage (UK)campaign against marine litter. Have a look at No Butts on the Beach, Return to Offender and Think Before You Flush“.

The 5 Gyres
Founded in 2008. Raises awareness through science, art, education, campaigns programs and expeditions. Loads of resources and some great DVDs.
Algalita (US)
Amongst the first to raise concerns. It was founded in 1994 by Captain Charles Moore after discovering the Great Pacific Garbage Patch. They have lots of resources. Website:


If you know of any that should be on the list please add the details in the comments section. Or submit an entry for the directory. here

The Plastic-free U.K. Directory

Showcasies U.K. based  business, people and organisations that are plastic aware, in their own words….
Sadly I don’t have time to cover all the great people and businesses out there… and I always feel a little shy about write ups. Suppose I miss the point. So I ask people to contribute their own posts. The only provisos are that you have to be U.K. based and of course it has to have a rubbish element. Not necessarily anti-plastic but certainly plastic problem aware.

About Plastic Free UK

I am compiling a directory of UK-based groups, organisations businesses and individuals who are responding to the problems presented by ...
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Find more #plasticfree projects listed in the Plastic Free U.K. Directory homepage




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